“ Hunt the Truth felt successful because it was a suspenseful story on its own and led into Halo 5,” Wolfkill told GameIndustry.Biz. Wolfkill said the company learned from its mistakes. Successes like the Hunt the Truth podcast were offset by a misfire like the film Halo: Nightfall.
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At the same time, part of what my role is and my goal with the transmedia pieces is, how do we start to engage new audiences and bring people into the universe so that when Infinite comes out, maybe people who haven’t played before are interested in playing.”ģ43’s past transmedia efforts have been a practice of trial and error. We want people to be able to come into Halo Infinite who may not have played any other Halo game before. But it’s also about setting off the next generation of Halo. “Part of why there’s been that span of time between Halo 5 and Infinite is the retooling of the infrastructure to give us the flexibility to do whatever we wanted with that game. “That’s a huge challenge for any IP, even wider entertainment franchises,” Wolfkill told GameIndustry.Biz. The goal is to simultaneously maintain investment from hardcore fans and attract new players to the franchise before Halo Infinite’s releases via projects like Showtime’s upcoming Steven Spielberg-produced live-action Halo TV series.
According to an interview with GameIndustry.Biz, 343 Industries’ head of transmedia and entertainment Kiki Wolfkill is using alternative media avenues to keep the Halo IP active and relevant.
#Bungie new halo game series#
While 343 proved itself with Halo 4, 2015’s disappointing Halo 5: Guardians stripped the series of some of its luster and it hasn’t been able to get it back.ģ43’s inability to escape from Bungie’s shadow places the upcoming Halo Infinite in a precarious position and the developers are trying to hedge their bets.
The series has been faltering ever since creator Bungie handed the title’s developmental reigns over to 343 Industries after 2010’s Halo: Reach and moved to Activision to work on Destiny. Once the king of online multiplayer shooters, Xbox’s flagship sci-fi FPS is limping into the next console generation. The Halo franchise is an iconic relic of gaming history due for a revitalization.
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